Exhibitor Testimonials

Désirée Müller, Marketing and Communication, Salzbrenner Stagetec GmbH“We have enjoyed to coming to SHOWTECH for years. This year, we had a remarkably large number of international visitors, especially from Russia and Asia, which is unusual. The international participation in the trade show seems to be growing. An asset for our business is the fact that, almost without exception, we meet decision-makers from the segments of stage technology, as well as the radio, television and event industry.”
Désirée Müller, Marketing and Communication, Salzbrenner Stagetec GmbH

Michael Althaus, Managing Director, Lightpower GmbH“After three days, Lightpower reports very positive results of SHOWTECH in Berlin. Establishing a theatre division as part of the further intensification of our sales activities has paid off. The lively feedback from the theatre market in Berlin once again confirmed that our decision to take this logical step was a good one. We are especially pleased with the strong international interest in SHOWTECH, which was reflected particularly regarding the MA Lighting, Rainbow Colour Changers and Major brands.”
Michael Althaus, Managing Director, Lightpower GmbH

Holger Walter, festAKT“Our trade show presentation was great – there is probably no better way of launching a product. This is our first time at SHOWTECH as an exhibitor. It was made possible by the BMWI funding for young companies. Winning the SHOWTECH Product Award on top of that is a marvellous encouragement for us. Of course, we can put the award to great promotional use. At our stand, we had visitors from international event industry – fantastic. I’ll just say: Saudi Arabia, Chile, Korea, all of Eastern Europe and Scandinavia. We’ll be back in two years.“
Holger Walter, festAKT

“Presenting ourselves at SHOWTECH makes great sense for us – especially since we have a branch in Berlin and can make good use of the trade show to present ourselves to our customers. For a trade show of this size, a big advantage of SHOWTECH is its international character. Many customers came and even asked if we speak German. In the theatre and opera core segment the trade show is very strong – but its opening up to other segments such as the event industry is noticeable. That fits in well with the market which has recovered especially in that segment: large companies are now budgeting again for big product presentations and corporate events.”
Christoph Wegener, Branch Manager, Nüssli Deutschland GmbH

Dirk Mettler, Managing Director, 2M Theater und Veranstaltungstechnik GmbH“SHOWTECH is and will remain the leading trade show in the theatre and opera segment. It is where you meet the international ‘Who’s Who’ of the industry. A promotional presentation here is very effective. We saved a special product premiere especially for this trade show, for instance – scheduling practically no other marketing activities for that product. The trade show presentation of the product has already proved a very good basis for communicating the product to the market. Of course we’ll come back to Berlin.”
Dirk Mettler, Managing Director, 2M Theater und Veranstaltungstechnik GmbH

Andreas Gause, Leitung Vertrieb und Marketing Gerriets GmbH“The presentation here is our company’s biggest trade show presentation – for good reason. The quality of discussions is very high at SHOWTECH, and traditionally visitors from all over Europe are represented at this show in very large numbers. Gerriets has been coming to SHOWTECH since its very start and will continue to do so.”
Andreas Gause, Sales and Marketing Manager, Gerriets GmbH


Rosi Marx, Marketing, European P&A Manager ETC Electronic Theatre Controls GmbH “Our stand was crowded right from day one, visitor quality was very good and the response to our products was fantastic – what more do you want? The market’s interest in energy-efficient LED products, in particular, is very high.”
Rosi Marx, Marketing, European P&A Manager ETC Electronic Theatre Controls GmbH


Jan Hüwel, General Manager coolux Media Systems“We are happy: SHOWTECH offers an audience with a beautiful mix. We had customers mostly from the theatre, television and museum segments. Interestingly enough, however, visitors also came from the simulation, interactive media segments who we would rather have expected at other trade shows. We are very proud at winning the Product Award – we had a lot of enquiries for the product, the trade show gave it a real boost.”
Jan Hüwel, General Manager, coolux Media Systems

Jörg Windhorst, Sales Manager Phonak Communications AG“Our conclusion after the trade show: a lively stream of visitors, a surprising and gratifying international character. We had talks with potential customers from all over Scandinavia, Eastern Europe and especially Russia. I came to SHOWTECH for the first time in 2001 and a lot has changed since that time. What I particularly like is the fact that the trade show always strives to explore new avenues. A special guided tour for visitors from the museum segment, for instance, is a very good idea which is worth following up.”
Jörg Windhorst, Sales Manager, Phonak Communications AG